Job title: Study UK Brand Manager
Company: British Council
Job description: We support peace and prosperity by building connections, understanding and trust between people in the UK and countries worldwide.
We work directly with individuals to help them gain the skills, confidence and connections to transform their lives and shape a better world in partnership with the UK. We support them to build networks and explore creative ideas, to learn English, to get a high-quality education and to gain internationally recognised qualifications.
Working with people in over 200 countries and territories, we are on the ground in more than 100 countries. In 2021-22 we reached 650 million people.
Purpose of Role:
To support on brand compliance for the Study UK campaign, ensuring application of the Study UK brand across all channels, content, events, and campaigns. Working collaboratively with the Senior Creative and Brand Manager, the Brand Manager will be responsible for engagement with the campaign brand, liasiing with key internal stakeholders and providing regular updates, and driving up standards and professionalism in branding across the campaign.
Role Context:
This role is part of the central Study UK team and has responsilbiity for shaping and delivering the Study UK campaign. Launched in current form in 2016, Study UK is the only national-level campaign that promotes the UK as a first-choice study destination all over the world. It is delivered by the British Council in partnership with the UK government’s GREAT Britain campaign, which encourages people to visit, invest, and study in the UK.
This is a global campaign with media concentration in key markets: China, India, Indonesia, Malaysia, Nigeria, Pakistan and USA – plus strategic promotion in the EU region (France and Germany). As a strand of the GREAT campaign, Study UK must demonstrate ROI for the UK through international student recruitment, with capacity and economic potential boosted in key markets. The campaign must also deliver on a set of KPIs agreed with stakeholders in the central GREAT team.
The campaign, and this role, engages with a wide range of stakeholders: UK higher education sector; government stakeholders including UKVI; advisory groups; and representative bodies such as and UUKI and BUILA. To deliver the campaign, Study UK works with a wide range of creative agencies including: graphic designers; social media experts; content creators; film producers; advertising and photographers.
Study UK’s target audience is prospective students at undergraduate and postgraduate levels and their influencers, such as parents, agents and counsellors. It combines a programme of centrally-delivered interventions including digital marketing, supported by country-level activity. The core programme includes: GREAT Scholarships campaign; Study UK Alumni Awards; suite of MOOCs (Massive Open Online Courses); Study UK toolkits for British Council staff; UK government; education agents and school counsellors; and HEIs – helping to increase global campaign reach; a suite of global social media channels; a highprofile website and the Study UK blog.
Main Accountabilities:
British Council Brand Hub – first point of contact for Study UK assets on the Brand Hub
- Upload and tag digital and print Study UK assets, adhering to upload and tagging standards set by the British Council Brand team.
- Review digital and print campaign assets, archiving out of date assets and replacing with new versions where appropriate.
- Create collections on the Brand Hub of specific campaign assets and share them with colleagues and external stakeholders to ensure maximum use and to maintain high brand standards.
- Monitor downloads of the assets and report back to the team on uptake and usage.
- Approve new accounts for Study UK external partners, sharing assets with them and troubleshooting any problems with the British Council Brand team.
- Tag Study UK images with keywords to improve user experience, adhering to guidance on tags by the British Council Brand team
- Work with the British Council Brand standards team to raise the profile of Study UK assets on the Brand Hub.
- When required, edit the Study UK guidelines pages on the Brand Hub working with the Senior Brand and Creative Manager.
Brand support
- Understand the Study UK guidelines and regularly review materials for brand compliance, providing advice and guidance to maintain standards.
- Maintaining brand standards on the Study UK website – Making sure copy follows our tone of voice, house style and images used adhere to our photography style.
- Managing the Study UK brand team’s mailbox, responding to brand enquiries and escalate as necessary to the Senior Brand and Creative Manager where appropriate.
- Brief and commission standard creative for the Study UK campaign working with graphic designers and photographers.
Subject/Sector expertise
- Experience of managing a brand across multiple markets and stakeholder groups.
- Experience advising teams on branding that align with the campaign strategy.
Role specific knowledge and experience
Minimum/essential
- Experience of managing a brand, delivering guidelines and providing advice and consultancy on application.
- Experience of dealing effectively with a wide range of stakeholders in a matrix environment.
- Experience of managing multiple projects to tight deadlines.
Further Information
Pay Band – 7 / F
Contract Type – Fix term contract for 9 months
Location – United Kingdom
Requirements – Candidates must have the legal right to work in United Kingdom
Role Benefits
- Up to £30,354 yearly gross plus £3,300 London Market Allowance yearly gross
- 32 days annual leave, in addition to public holidays
- 6 days volunteering leave
- Career average defined benefit pension scheme
And an unrivalled Opportunity for you to get to use all the experience you’ve built up working in leading global organisations to support us in building trust across the world!
Closing Date – 2nd of July 2023
A connected and trusted UK in a more connected and trusted world.
Equality , Diversity, and Inclusion (EDI) Statement
The British Council is committed to policies and practices of equality, diversity and inclusion across everything we do. We support all staff to make sure their behaviour is consistent with this commitment. We want to address under representation and encourage applicants from under-represented groups, in particular, but not exclusively, on grounds of ethnicity and disability. All disabled applicants who meet the essential criteria are guaranteed an interview and we have Disability Confident Employer Status. We welcome discussions about specific requirements or adjustments to enable participation and engagement in our work and activities.
The British Council is committed to safeguarding children, young people and adults who we work with.
We believe that all children and adults everywhere in the world deserve to live in safe environments and have the right to be protected from all forms of abuse, maltreatment and exploitation as set out in article 19, UNCRC (United Nations Convention on the Rights of the Child) 1989.
Appointment to positions where there is direct involvement with vulnerable groups will be dependent on thorough checks being completed; these will include qualification checks, reference checks, identity & criminal record checks in line with legal requirements and with the British Council’s Safeguarding policies for Adults and Children.
If you have any problems with your application please email
Please note: Applications to this role can only be considered when made through the Apply section of our careers website. Our ‘ASK HR’ email is only to be used in case of a technical issue encountered when applying through the careers website. Emails with supporting statements and CV/Resumes sent to this email address will not be reviewed and will be deleted.
Expected salary: £30354 per year
Location: Manchester
Job date: Thu, 15 Jun 2023 01:26:34 GMT
Apply for the job now!